Have you ever set a New Year’s resolution, only to reset the same one the following year? You’re not alone, around 80% of resolutions fail. The difference between success and failure often comes down to one factor: accountability.
The most reliable way to complete the actions you commit to is to give someone nagging rights. Whether it’s a trainer who makes sure you show up at the gym, or an advisor who checks in every quarter, accountability dramatically increases the likelihood of success.
But not all accountability is equal.
Soft accountability (from a friend or partner) often fails. They don’t want to upset you, so excuses are accepted and progress stalls.
Hard accountability (from a coach or advisor) is different. They won’t let excuses slide, but they also care about your results. They have backbone and heart.
Think about a successful sports team: do they benefit more from a coach who’s soft or one who pushes hard? Business is no different. The best accountability comes from someone who pushes you firmly but fairly, ensuring action, results and growth.
If you’re serious about achieving your goals, find someone independent who will hold you to account, challenge your excuses and keep you on track. That’s how goals become reality.
“A coach is someone who tells you what you don’t want to hear, and has you see what you don’t want to see, so you can be who you have always known you can be.” – Tom Landry