Covid-19 highlighted the importance of managing your cash conversion cycle & reducing how long cash is tied up in the sales process. More money won’t solve your problems if you don’t manage your cash conversion cycle!
There’s a saying in business, “You can go broke making a profit.” And another, “Cash is king. Profit is theory.” As you know only too well, you don’t pay rent, meet payroll or pay your bills with profit. You pay them with cash. A business can make a lot of sales, have a book […]