One of the most powerful questions you can ask in business is “why?”. Why do you do what you do? Why would people want to work for you or buy from you?

The best way to answer these questions is to determine your business’s core purpose; why your business exists for your customers.

Of course, your business exists to provide a return to you as the owner – more profit and more cashflow. But your customers aren’t interested in what you want. Help them to see why your business exists for them, and you’ll ultimately get what you want.

Here are some simple rules about your Core Purpose:

  1. It should be no more than 7 words.
  2. You and your team need to know if off by heart.
  3. It should spark interest and conversation about how you achieve it.
  4. It’s what gets you out of bed in the morning to come to work; what you love about what you do.
  5. You must back it up with action, otherwise it becomes cliché, or worse, just empty words.

Some great examples of a Core Purpose:

  • To make people happy – Disney
  • To solve unsolvable problems innovatively – 3M
  • To bring inspiration and innovation to every athlete in the world (if you have a body, you are an athlete) – Nike

What is your why? If you’re not sure, or want some help discovering yours, get in touch. We can help.

“People don’t buy what you do; they buy why you do it.” – Simon Sinek

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