Why you must set SMART goals

Why you must set SMART goals

You’ve probably heard of SMART goals and, spoiler alert, they’re not rocket science… but they do work. SMART goals are an excellent filter to maximise planning outcomes. With the SMART acronym comes five simple parameters; that any goal (if you truly want to achieve...
Grow your numbers – Increase your transaction frequency

Grow your numbers – Increase your transaction frequency

Have you ever done the maths on your average spend per customer? That is, how much your customers spend (on average) each time they buy from you. Simply take your total sales for any period (e.g. 12 months) and divide this by the total number of transactions or...