It’s all very well to grow your business by generating new leads but if you can’t convert enough of them into customers you’ll waste a lot of money on marketing. The higher your sales conversion rate, the higher your return on your investment in marketing. Here are 5...
Have you ever done the maths on your average spend per customer? That is, how much your customers spend (on average) each time they buy from you. Simply take your total sales for any period (e.g. 12 months) and divide this by the total number of transactions or...
Key Performance Indicators (KPIs) are essential to measure the performance of your business in order to grow your numbers. Of course, the measures themselves are pointless unless there’s reflection and discussion to ensure they’re met. Here’s a simple and effective...
