Referrals are one of the easiest and most cost-effective ways to win new business. Strong networks create steady opportunities, and the return on investment can be enormous. The key is to be intentional and consistent about building and nurturing those networks. Five ways to maximise referrals from your networks: 1. Know the lifetime value of […]
17
Oct
Oct
Have you ever done the maths on your average spend per customer? That is, how much your customers spend (on average) each time they buy from you. Simply take your total sales for any period (e.g. 12 months) and divide this by the total number of transactions or invoices for that period. When you know […]