Grow your numbers – Increase sales conversion rate

Grow your numbers – Increase sales conversion rate

It’s all very well to grow your business by generating new leads but if you can’t convert enough of them into customers you’ll waste a lot of money on marketing. The higher your sales conversion rate, the higher your return on your investment in marketing. Here are 5...
Know your numbers part 4 – Drilling down on your margins

Know your numbers part 4 – Drilling down on your margins

Gains can always be made at the margins. These small incremental gains over a month or a year can have a significant impact on your bottom line. This could be additional profit you make from a single project, a single product or service, a particular geographic area,...